Welcome to the new media world where mobile video is TV. It is remarkable to think mobile video consumption has increased 532% since 2012 and is expected to grow 50% by 2019! The convenience of watching television has now turned into an “on the go” activity; driven by first-person experiences. Barry Diller talks with CNN in the following video. He states, “Cable does not make sense anymore.” Video can now be created and consumed on multiple devices, at any time, in any place. It is no longer restricted to linear or DVR driven broadcast cable consumption. Viewers want to participate with first-person video experiences so they can self identify with the breaking news, weather or live-event. With Burst, you can make those experiences a reality without disrupting your existing workflows and despite limited resources. Burst moves curated, user-generated mobile video to broadcast television workflows – instantly!
We typically hear the following from our customers:
- Producers/Editors: Anxious to provide compelling, first-person video content that drives engagement.
- Innovation Leaders: Worried about finding cutting-edge technology to engage and monetize your audience.
- Digital Strategists: Concerned with social media cannibalization & driving eyeballs and dollars back to your brand.
- Ad Sales Leaders: Frustrated that you don’t have enough video inventory and sponsorships to sell.
- Technology Leaders: Nervous about disrupting your existing infrastructure and workflows.
- Social Media Experts: Eager to crowdsource social media content while also being sensitive to rights management.
Do any of these apply to you? Stop by NAB 2016 StudioXperience in the South Lower Hall, booth #SL2425 and tell us more!
The post Mobile Video is TV appeared first on Burst Blog.